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Explainer Video

A well-conceived and delivered explainer video has the power to personalize your brand, educate
your customers, promote your products, and differentiate your organization from the competition. Targeted explainer videos increase the likelihood that prospects and customers will take the time to better understand your total offer without the need to navigate your website or read lengthy FAQ.

The combination of audio, video and pictures greatly increases the engagement required to stir emotions when researching your story, mission statement, and value proposition.

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“60% of respondents say they would watch the video before reading text on the same web page — and it all begins with a well-written script.”

We partner with you on script development, “word-smithing,” and paring down your story to an appropriate length that leaves your listener curious to learn more. We combine audio and visual components to explain your
products and services in simple terms—and when both visual and auditory senses are stirred, retention increases six-fold! What happens when you have an explainer video as a marketing tool? You become a standout. Maybe the bigger question is, What happens if you don’t have a powerful video, but your competition does?

Take a long stride into the limelight and let us support and guide your efforts.

“Working with Damian and Ken was a pleasure! They took the time to understand our vision and helped us craft a script that was targeted and sophisticated, and perfectly paired to the footage with great editorial enhancements. I highly recommend Damian Martorana Productions!" 
Brian Weinhart| Partner | Hill, Farrer & Burrill LLP
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